Hiring An Inexperienced Social Media Person – Yes or No?

IMG_0768Seen on a social media group on Facebook.

A job description had been posted, which read,

“Ideally we are looking for someone, who is a high school (must be 18) or a college or university student who knows, how to do web design, create movies, slide shows, presentation materials and properly promote our business through social media (Facebook, Twitter, LinkedIn, YouTube, Instagram, Meetup and other sites etc.) in a professional manner, In general he / she knows how to spread a company’s presence or name out there in the relevant community and business groups.

Ideally we are looking for about 2 hours of commitment each day (an average of 10 hours a week). The work can be done remotely from your own place of home or school (no office commute is necessary other than occasional face to face meetings).

Must have a very presentable personality, easy to work with and very trustworthy to depend on as a remote service provider who should be able to create goodwill and business promotion for us.

More details of the scope of work can be discussed in person with suitable candidates. Compensation is negotiable based on skills and capabilities of the candidate.”

CUGAThe Reaction

Boy, did the comments blow up on this one. Examples included,

  • “Is this for real? They have hopes of hiring a full media and community-facing brand representative (experienced, capable professional), who is just barely over the age of 18 and still in HS? When I teach social media marketing to college students in PR and marketing programs, they are still barely even registering the importance of social media to their own brands, let alone the brand of an organization that employs others.” – Debbie Horovitch
  • “There is no way a high school students know how to do all those things and in 2 hours per day?? You get what gig pay for.” – Jennifer Graddy
  • “It’s not just about web design or knowing how to post…and I’m sure there are some brilliant young people out there. But, unless they also know the nuances of human emotion, how to gauge social interaction, trust building, marketing, sales and a lifetime of learned experiences then they will fail.” – Rob Anspach

The above is just a sampling of the ongoing conversation.


With that said, this post isn’t about generation versus generation. The question I’m asking is this, “What do you think about a business thinking that hiring an inexperienced person for the posted job is the correct thing to do?”

Please discuss.

(Disclaimer: The conversation quotes were used with permission and do not reflect the entire conversation. Do not attack the quoted persons. You would be doing so without knowing the whole conversation/story. Attacks will result in deleted/unapproved comments.)

The post “Hiring An Inexperienced Social Media Person – Yes or No?” appeared first on Fumbling Towards Epiphany.

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Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

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