Egads! Computer issues prevented me from posting on Thursday, but now I’m back for our regular Tuesday/Thursday schedule.

First, though, if you don’t know, I was on the Spin Sucks Inquisition hot seat on Friday! I was absolutely thrilled to be interviewed by THE Gini Dietrich. If you haven’t read it and want to know a bit more about me, go check it out.

Moving on!

Today’s post is about responsibility. This topic has many sub-topics, but today I’m focusing on lessons learned from a third grader.

My daughter is in third grade this year and it’s been an eye-opening experience for both of us. There is more homework than I’ve ever seen, and extracurricular activities such as dance has been put on hold. (And it was my daughter’s decision.)

Before third grade, responsibility meant two tests a week, feeding the dog, setting the table, etc. Now it means remembering to to bring home the correct books and workbooks everyday, studying every night, projects, etc.

The problem we’ve been working to overcome is for my daughter to be responsible when it comes to her homework. She has to understand the lesson, know what her teacher wants, and deliver. And delivering is key for her. If she doesn’t deliver, she doesn’t succeed. (And she wants to go to college!)

Here is where we get to the heart of my post. My angle on responsibility today is that being responsible means meeting with your client, understanding their business, needs and wants, committing to an agreement/contract, and then delivering.

Let’s be real. Some of your clients are going to test your nerves, but until you reach the point where you decide to go your separate ways, you will have to deliver.

What we’ve learned

Just like a student who isn’t responsible, if you:

  • Don’t understand the lesson (the business)
  • Don’t understand what the teacher (client) needs and/or wants, and
  • Don’t deliver –

you  will fail.

Don’t fail. Be responsible. It’s your reputation and work on the line.

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Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

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