Here’s who’s NOT a racist re: the NBA

basketballUnless you’ve been living under a rock, you’ve heard or seen the news about the owner of the Los Angeles Clippers and their owner, Donald Sterling. Sterling’s now-famous comments to his girlfriend were taped and made public. If you have not heard about it, you can catch up here.

What followed this story were more stories (and more will come as this is not over yet) about the reactions from players, the NBA, Sterling’s wife and Sterling’s continued PR fails (How do you attack Magic Johnson?).

Today, however, I discovered 32 people who like basketball, the NBA, and they are decidedly not racist.

(Disclaimer: This post is restricted to just the NBA.)

This morning I attended a presentation titled, “Meet the Young Authors”. During this presentation, 32 diverse (in culture, skin color, etc.) second graders read aloud their very own stories that each wrote and illustrated. The stories ranged from aliens to animals, from dreams to fantasy, and from superheroes to sports. In fact, several of the stories were about basketball. (One of my favorites was by a young author who had Magic Johnson and Michael Jordan dunking on each other!)

After each story was read out loud, the author then shared a few items about who they were, what they liked/didn’t like, and what they wanted to be when they grew up. And yes, each author of a basketball story included being a player in the NBA as one of their items.

But, here’s the thing: each author has a different ancestry, a different culture, a different accent, and a different skin color. Yet they all love basketball and have similar favorite players.

Oh, to be so wise as these young authors.

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Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

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