Coach is “Coach”

daboLately I’ve noticed what is to me a disturbing trend. As documented in a #FF post on Spin Sucks, I am an avid college football fan. I mean, you can ask my husband – on Saturdays, college football is on all day long. (Clemson Tigers!)

Here is what I’m seeing and hearing. Before, during and after the game, a sports reporter does brief interviews on the sidelines with each head coach.

The reporter asks a few questions and usually ends the short interview with “Thanks, Coach”. Until this season.

This season I’ve noticed that when the interview is over, the reporter is saying, “Thanks, Dabo” (Swinney). Or, “Thanks, Nick” (Saban). Or, “Thanks, Steve” (Spurrier). No “Thanks, Coach”.

This gets my goat. Since when is it appropriate to call Coach by his first name? I must have missed that memo.

Here is my thought process: The reporter has a professional relationship with these coaches. Coach is the respectful term – it’s a title.

Reporters, please stop. Respect the coaches for who they are and what they are doing – being Coach.

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Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

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