The other day I was attempting to write an internal story, but it just wasn’t coming together for me. There was no angle, no flow.
It was a great topic – two motor facility managers received approval to paint portions of their tools pink in support of Breast Cancer Awareness (BCA). And these aren’t small motors. I’m talking about huge motors that are used on drilling rigs. Imagine the sight of those going down the highway! Painted pink!
In addition, there was a personal side to the story. One of the managers had lost family members to cancer, including breast cancer. Needless to say, I wanted this article to sing!
However, I was having a lot of trouble getting the piece to come together. Finally, I sat back and looked at my plans for the article. It was to be an internal piece and a news release, and promote the story via the company’s social media vehicles.
And there was my answer!
I stopped working on the internal article and started working on the news release. Since I was having problems generating the internal story, I turned my focus to the external piece. This freed my mind up and allowed me to get that piece written, resulting in a base for the internal story. Woo-hoo!