June 2

Image Ah, summer. Thank you for being here. I won’t lie; I’m happy school is out. I never quite understood my friend’s annoyance of having to make school lunches until this past school year. While I appreciate school systems working to make cafeteria lunches healthier, I am not comfortable with the menus just yet and still send a lunch with my daughter. But I won’t lie – making school lunches can get old! But no worries, I’ll do it.

Kindergarten graduation – how adorable and fabulous was that?! Trust me, it was adorable and fabulous. The reality check, however, was the sign above the stage that read, “Class of 2024”. My mom was all, “I’ll be 80!” I’m like, “yes, but by then 80 will be the new 70”!

Anyway, I’ve been working and am now signing my daughter up for all kinds of mini-camps for the summer in addition to planned vacations. Golf, tennis, tae kwon do – I’m going to let her try everything. And, she’s going to read and keep a summer journal. And, of course there will be tons of swimming at the local pool. I’m very excited (and so is she, I think).

My 25th high school reunion is coming up and I won’t be attending. It’s in Florida and I live in TX. Since flying is difficult, I choose carefully. However, I do wish I could be there and I’m looking forward to the post-weekend photos on Facebook.  I can’t believe it’s been 25 years since I graduated from high school. Crazy good years, though. It’s funny to think how dramatic everything was in high school (and still is today with much worse consequences), and now everyone loves everyone. That’s neat. I wish the class of ’87 all the best.

Meanwhile, I’m counting down the days to football season. CANNOT WAIT. As much as I love every season because of the uniqueness of each one, there is no doubt that football season is my favorite. I just wish there wasn’t so much drama in college football; please, leave that to the NFL.

From a career perspective, I am enjoying my job. And, I must plug a new book that two people I respect recently published. As I am in marketing communications and have now been asked to take on lead/campaign management, I am thrilled that Geoff Livingston and Gini Dietrich published Marketing in the Round. THANK YOU. I have been tasked to sell the c-suite on how I can handle my new task and you two gave me the road map. THANK YOU.

Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech)

Published by


Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

One thought on “June 2”

  1. This is great! So happy to hear the book provided actual impact. Please stay in touch and let us know how your first campaign turns out.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s