I’m Not Dead Yet!

As the cycle continues, I am once again seeing tweets and blog posts about various social media tools being dead or headed toward their demise. I “think” this topic may have gotten a shot in the arm with Cisco announcing they are shutting down their Flip business.

I must admit, I’m tired of these announcements, theories, prophecies, etc. Many have yet to come true.

I recognize that technology moves so fast it is hard to keep up, and I’ve spoken to industry colleagues who admit that they have, at times, fallen into the “new shiny object” syndrome.

Yet, there are many, many, many more people – businesses (small and large) and various generations – who are just getting started. I have met with VPs of marketing and communications who are struggling with how to bring social media in to their mix, but don’t know what to do. They become overwhelmed with the tools and the rumors that something is out and something is in…(in a corporate manner, they are pulling their hair out).

I like to come in and reassure them that the key is to identify the correct tools for the project or job. If it is a blog, it is a blog. If it is Facebook, it is Facebook. Throwing themselves at every shiny object isn’t going to work. Believing that the tool they pick is out of fashion is the wrong decision.

This is why I say that many tools that are still being used, with people finding new ways to use them, are saying, “I’m not dead yet!” The controversy around them is fun to discuss, but in the end, find what works for you to achieve your business goals.

A side story: The title of this post comes from a friend who attended “Les Miserables” with us years ago. We had a group of eight and we were going because the business VP loved the musical. If anyone has ever seen the show, there is a battle scene where on stage, there is a moment of silence as it appears everyone is dead. Suddenly, an elderly gentleman jumps up! That is when the friend leaned over, and in a bad English accent said, “I’m not dead yet!”  Needless to say we got some looks as we tried to keep our laughter under control.

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Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

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