Ask for forgiveness, not permission

The ultimate example: The Weatherproof ad featuring President Obama. I suspect the company will have to take the ad down but the company achieved its goal:  recognition, awareness, etc., of their brand.

See the ad as it resides in NY Square and read the article as posted by The New York Times: “Coat Maker Transforms Obama Photo Into Ad”.

Published by

Susan

Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

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