Admit you screwed up?

Has everyone seen the latest Domino’s Pizza commercial/advertising campaign? It is called “The Pizza Turnaround”.

The four-minute YouTube video shares how leadership and company employees put the time in to listen to their consumer focus groups, and ADMIT they have not done their best. They don’t try to hide the criticism. Instead, they share it as well as how they felt when they received the results. They then go on to show how they are going to upgrade their pizzas based on the public criticisms.

As a communicator, I try to get it right the first time for my clients. We all do. I personally make sure that if I do mess up (in either my personal or professional life), I take responsibility. That appears to be what Domino’s is doing. Will it work? We’ll see, but I imagine they are gaining strong points in the category of respect.

Outside of the obvious “it would be the right thing to do” (of course, this opinion stems from my personal upbringing), here are my questions to you:

  • Should all companies take this approach?
  • Would it be appropriate in all situations?
  • Is it the job of a communicator to work to make this happen?

I look forward to your thoughts.

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Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

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