Today a thought occurred to me. (No comments from the peanut gallery! I have many thoughts but this particular thought was for this blog.)
I think most of us agree that communicators must know how to write. And this has been stressed by many communicators – Robert J. Holland and Steve Crescenzo, for example. (And yes, as I write this, I am worried that I’m not writing correctly. However, since I’m sitting at the kitchen counter with a glass of wine, I don’t care.)
Anyway, back to the fact that communicators must know how to write.
Due to the economy, many companies are going through minor and major changes. Usually, this calls for an increased demand and need for both communications and change management skills. Many times, communication plans and tool kits are put together for management to use. This way all leaders have a single point of reference to access information, messaging, frequently asked questions, etc., they are to use with employees at each stage of the “change”.
Many large companies also have consultants, contractors and outside vendors they partner with in conjunction with their in-house communications department. This includes contract writers, who are wonderful people.
With this background, you may have figured out my thought…are the in-house communicators writing everything themselves or are they farming out such items as tool kits, FAQs, etc.?
What is your preference? Would you do it yourself or not?