Do You Write Communications Yourself?

Today a thought occurred to me. (No comments from the peanut gallery! I have many thoughts but this particular thought was for this blog.)

I think most of us agree that communicators must know how to write. And this has been stressed by many communicators – Robert J. Holland and Steve Crescenzo, for example. (And yes, as I write this, I am worried that I’m not writing correctly. However, since I’m sitting at the kitchen counter with a glass of wine, I don’t care.)

Anyway, back to the fact that communicators must know how to write.

Due to the economy, many companies are going through minor and major changes. Usually, this calls for an increased demand and need for both communications and change management skills. Many times, communication plans and tool kits are put together for management to use. This way all leaders have a single point of reference to access information, messaging, frequently asked questions, etc., they are to use with employees at each stage of the “change”.

Many large companies also have consultants, contractors and outside vendors they partner with in conjunction with their in-house communications department. This includes contract writers, who are wonderful people.

With this background, you may have figured out my thought…are the in-house communicators writing everything themselves or are they farming out such items as tool kits, FAQs, etc.?

What is your preference? Would you do it yourself or not?

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Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

One thought on “Do You Write Communications Yourself?”

  1. Personally, I’ve never worked in an organization where we had the luxury of a substantial-enough budget to farm these types of documents out to external people.

    Also, I am a firm believer in taking advantage of the wisdom that resides within your own organization rather than hiring outside people. The benefits of leveraging your own knowledge are good – from both a financial, and an engagement perspective.

    Because, let’s face it – when you hire someone external to do this sort of thing, they will STILL likely need to talk to a number of people in your organization to understand exactly what’s what, and you’re paying them an hourly rate to gather up and repackage information you already have access to. There are absolutely appropriate situations where it makes sense to hire an external person/people, but I tend to think those situations are less frequent than many people realize.

    Carefully considering the opportunity to gather this wisdom internally should be the first, and not the last step is all I’m saying

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