We’re the bridge

During Wednesday’s internal communications/social media chat on Twitter, #icchat, we continued our discussion regarding being a community manager in internal communications.

This week we wondered if such a role would create efficiency, prove the value of internal communications or make the internal communications position more valuable. Can the community manager role do this??

We noted that efficiency in this instance meant simplification, leveraging established vehicles, and avoiding/reducing information overload.

Fran Melmed noted that changing the name from internal communications manager to community  manager, or Beth Harte‘s name – Internal Community Manager (ICM) – would emphasize the facilitation role. Of course, as we discussed this, we realized that this would mean “relinquishing some of our own channels while creating, pushing, and promoting these collaborative ones”, per Fran. This is scary to communicators but we all know it has to happen.

One follow-up question to this “relinquishing” topic is how do relinquish some of our own channels and feel comfortable doing so? Anyone?

We then touched on whether or not the community manager role could prove the value of internal communications or make the internal communications position more valuable. Referencing the first chat on this topic, we agreed that if we act as a collaborator, a connector, and/or a conduit for conversation, then yes, it can.  And, as Beth reminded us, metrics that management understands will be key as well!

I state this often, but we must always remember that just with traditional tools and resources, we in internal communications must identify the right social media tools to help the business achieve its objectives. Throwing the toolbox at it won’t work.

Aligning with the objectives allows us much more of a chance to succeed. Once we have a small success, we can build upon it.

In addition to the “relinquish” question above, what are your thoughts regarding starting/going down this path?

Next week we’ll discuss “information overload” on #icchat. See you out there!

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Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

One thought on “We’re the bridge”

  1. When does the #icchat I would love to attend one of these chats. So far I have been involved with #blogchat and #journchat.

    I think a good example of internal communications would be the role of the new social network mentioned at Mashable about Congress getting a new social network. If this network improves Congress than I am all for it.

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