Can you incorporate Twitter internally?

So, like everyone who is ignoring the celebrity status of Twitter, I’m working with a team to see if using a Twitter-like tool in the internal work environment is a good idea.

Below are the questions being raised. Let me know your thoughts.

1.       Using the twitter platform (public) would expose internal content to the external world.

2.       Asking IT to build an internal twitter application would be costly and would not happen quickly.

3.       Adding to the information clutter

4.       Employees wouldn’t want to follow an executive (someone said they would think less of an exec who was spending time doing this in our industry)

5.       Advised more of a peer-to-peer approach.

6.       Advised a pilot program with summer interns or some group like that.

7.       Question of whether there would be a appetite for “business-related tweets” (e.g. someone in your field) or “play by play” of their daily life at work.

What do you think?

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Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

11 thoughts on “Can you incorporate Twitter internally?”

  1. Susan, I think those are legitimate questions and concerns. It occurs to me that often when we communicators think about how to apply social media to our organizations, we take the traditional approach of how to “manage” the tool and make it work for us. Instead, we should allow employees (or other stakeholders) to figure that out — more of an organic, natural employment of the tools in the workplace.

    There’s a great article in last week’s Time magazine about how Twitter users have adapted the tool to fit their needs. People are doing things with Twitter that its creators never imagined. The creators could have tried to impose their vision of Twitter on consumers, but instead consumers are driving the bus. Maybe we can learn something from that. Here’s the link:,8599,1902604,00.html

  2. Brian – LOL!! That was hysterical. Thank you for sharing.

    Robert – I like the article in Time. And I agree with your point about letting stakeholders figure out how they want to use a tool. I’m going to bring that into the team discussion. Thanks!

  3. Thanks for the timely post. I’ll be following closely as I’m trying to gather info. to argue that we should be on Twitter here at RFP.

  4. There are some white label solutions to this, I think Jeremiah Owyang has a list somewhere, just do a search for white label Twitter. So you could have your own Twitter-like client and not have IT have to build it.

  5. You have some like Yammer, that let you lock it down by email domain.

    Also, there are now WordPress themes that mimic the functionality of Twitter. Essentially, erect a WordPress build inside the firewall or behind a password-protected resource, and run the theme.

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