Many discussions are taking place around push and pull communications these days – both for internal and external communications.
Using internal communications as an example, I wonder that despite how much we want to change behaviors from push to pull, what can we really do to make this happen?
I invite you to answer the following questions:
- What do you do / what can we do to help employees and communicators navigate this behavior change?
- In companies around the world, in some cases, there are four generations in the workplace. If not yet, there will be soon. While balancing all of the communication audience needs, wants and desires, how do we reduce the push information overload? What are your thoughts on this question?
- I’ve heard some discussions around the fact that at one time the intranet would be the pull mechanism that would “solve so many problems regarding information overload”. Do you recall such a conversation?
- It appears that the intranet isn’t the “go to” tool for all employees as many hoped. What have you seen as the number one “go to” communications vehicle – besides e-mail?
- We can simplify internal communications by combining appropriate messages into one communication vehicle. For example, take a monthly leader message and include it in the monthly e-newsletter. What other ideas do you have to simplify?
- Do you think creating a “pull” environment will limit your standing/reputation as a professional communicator?
- And finally – what are your suggestions on creating a “pull” communications environment while “push” still dominates?
I look forward to hearing your answers and discussing further.