Using Twitter as an internal communication tool

If I recall correctly, there have been many discussions around “can you”, “how to”, should you” use Twitter in an internal communications environment. I’ll be honest – I can’t remember if those conversations have taken place recently or not. If they have, I can’t remember what the outcome was from those conversations. If you know, please share.

I bring the topic up here because in talking to a communications colleague at a communications industry luncheon, we started discussing how we could use Twitter or similar type application (if available) inside a company as an internal business communications tool. (I have yet to hear of a success story. If you have one, please share!)

My colleague told me what was happening in his communications group. A few people were supposedly testing/playing with Twitter and having conversations around if/how it could be used internally. His questions were along the lines of the following:

  • Is anyone else being included in these discussions?
  • How active – really – are the “testers” on Twitter?
  • Are they “playing” with or are they testing a similar tool they found that can be used internally?
  • What business cases were they looking at when discussing how to use Twitter in an internal environment?

So, I ask you:  what are your thoughts on using Twitter or a similar application (if it exists) as an internal communication tool? What guidance can you share and what guidance can you share if you made the right business case for your client?

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Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

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