Do You Know Who’s Tweeting?

I have to share this post from ESPN.com’s Chris Low, who blogs and reports on the SEC football conference.

It’s titled, “Who’s Tweeting What?”, and raises valid questions from a NCAA angle. TN coach Lane Kiffin had an assistant who tweeted about a recruit, which is against NCAA rules.

The four questions Chris asks at the end of the post could be asked of any company or industry.

I’m going to take a crack at answering these questions – from the NCAA angle Chris writes about – and I invite you to give me your take on them as well.

  • What all is the NCAA going to allow in terms of the information coaches put on their Facebook and Twitter pages? I think the NCAA has its work cut out for them. It’s easy to match online information to a NCAA regulation, but there is going to a gray area regarding what’s personal and what’s not. Just like in every other instance.
  • Who’s actually putting this stuff up, and what checks and balances are being used to make sure nothing goes up that’s damaging in any way? As with corporations, there may or may not be a social media policy, Public Affairs may or may not be involved, and employees may or may not be conscious of when they are crossing a line. Corporations currently deal with the fact that in employees’ personal lives, items and opinions are shared online that are not always positive. It is a struggle that the online world is dealing with on a daily basis.
  • Shouldn’t the head coach be aware of everything that’s going up if it’s being presented as his page? Yes. Would you let a message go out on your behalf if you’d never seen it?
  • Will it get to the point where coaches start breaking news about their program on their Facebook and Twitter pages? I think so. For example, what an additional  recruiting tool these pages could be for the coaches. Twitter has already proved that it breaks news faster than some other outlets. We know high school players are online and if they see such news, wouldn’t it be another way to possibly sway them?

How would you answer these questions?

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Susan

Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

One thought on “Do You Know Who’s Tweeting?”

  1. Rediculous! Facebook, Twitter, Myspace…poor excuses for face to face communication and dare I say it, LETTER WRITING. For the love of Mike people write a real letter, mail it, give some economic stimulus to the USPS!

    LB – the reluctant blogger

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