I’m Cheating Today

Yes, I’m cheating. I read this fabulous post by Beth Harte titled, “Communication Silos Don’t Work“. She talks about integrated marketing communications.

I want to share this post with you, especially as a follow-up to my “Don’t Be Afraid of Communications” post. If you’re graduating or new to the communications industry, I think you will find this post to be very valuable.

Beth’s blog is titled The Harte of Marketing.

Let me know of any other questions or thoughts you may have!

Published by

Susan

Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

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