Numerous people that I admire have weighed in on the “Are celebrities taking over Twitter?” question/debate. After all the publicity around Ashton Kutcher beating CNN to one million followers (who cares?) and Oprah dedicating her show to her debut on Twitter (again, who cares?), I am driven to share my opinion.
I personally don’t think celebrities on Twitter is an issue. Why? Because of this reality check, people: You don’t have to follow celebrities unless you want to do so.
For example, I am a communications professional. I choose (key word: choose) to follow people who are recognized as experts in marketing, public relations, internal and external communications, social/new media, etc., and I follow them because 1) they have proven themselves, 2) they continually share experiences, expertise and invite discussion around topics that affect all of us in these industries, and 3) they are leaders, by example, of how to merge these new communication vehicles into communication strategies.
Some of the people I follow include Ike Pigott, Beth Harte, Geoff Livingston, Chris Brogan, Ron Shewchuk, Seth Godin, Valeria Maltoni, Kami Huyse, Steve and Cindy Crescenzo, David Murray, and many others! (I apologize for not naming everyone.)
So, back to my opinion. Who cares if celebrities are twittering? To me, if their fans are following them, is it not any different than the same fans watching their shows, concerts, movies and buying their magazines and clothing? I don’t do that except when it comes to my Clemson Tigers.
I don’t think celebrities are going to “ruin” Twitter. As with anything else, you have a choice. You can choose to follow whatever group or whichever person you want to follow.
I choose to follow friends, organizations and colleagues that I can learn from, share with, and with whom I can discuss communications.
You can choose who you want to follow.