Stacking the odds

For the past six months, my team and I have been working with the web programmers to update the business intranet site. It was horribly out of date, not user-friendly or even business-focused.

The site went live today and while we expect a few more requests for edits will come our way, we have been pleasantly surprised at the “Kudos” e-mails we are receiving. (Usually it’s more like “no news is good news”.)

I’d like to say we were all fabulously clairvoyant and knew exactly what to do to make the site a success, but the reality is that we made sure we didn’t operate in a vacuum.

From the start, we included the business employees in the project. We interviewed employees in each business unit and made sure we connected with those located in different countries. We asked them how they currently used the site and how they wanted to use the site. As we put together the wireframes and built out the site, we continued to engage employees and team leaders by holding conference calls or sending them previews. This was to ensure we all stayed on the same page (no pun intended), and we got as much information right from the beginning.

So, as the site went live today, it was, for all purposes, correct!! It was well thought out, many dead and duplicate pages had been deleted (savings right there!) and so far, employees like the fact that the most used tools and links are up front. In addition, the site is set up to help us achieve the goal of explaining and defining what the business as a whole does and how it benefits the company.

Needless to say, we stacked the odds in our favor, and it paid off – including employees is key to achieving your communication objectives.

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Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

5 thoughts on “Stacking the odds”

  1. I remember my last few years with the state and we worked on a more user friendly program. Such a novel idea to gather info from the REAL users of the program. Congrats on a good job.

  2. Susan – congratulations! Have you seen David Murray’s new “E-2-E” communications awards program? There’s a category for “Best intranet site.” There’s also a category for “Executive blog”.

    I think you should consider submitting your programs in both these areas for those awards.


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