Some days one just feels discouraged. I mean, communicators work very hard to help their clients communicate in the best way at all levels.
How many times have you, as a communicator, worked very, very hard to get the facts straight about what the business plan or objective is, put together a very strategic and detailed plan, walked leadership through said plan, begun implementing the plan, made the appropriate business cases, only to have a higher-up say, “I don’t know about this. Maybe I want to go in a different direction.”
Translation: “I don’t know what I want.”
Another example: You put time and effort in to educating and simplifying a communication process so that the communications reaches all audiences. And yes, it is one of the goals you have been tasked to achieve. Everyone agrees and things are flowing smoothly. And then, someone goes back to doing their own thing, with no explanation. Why?
So, some days…
What do you do on such days?