Some days…

Some days one just feels discouraged.  I mean, communicators work very hard to help their clients communicate in the best way at all levels.

How many times have you, as a communicator, worked very, very hard to get the facts straight about what the business plan or objective is, put together a very strategic and detailed plan, walked leadership through said plan, begun implementing the plan, made the appropriate business cases, only to have a higher-up say, “I don’t know about this. Maybe I want to go in a different direction.”

Translation: “I don’t know what I want.”

Another example: You put time and effort in to educating and simplifying a communication process so that the communications reaches all audiences. And yes, it is one of the goals you have been tasked to achieve.  Everyone agrees and things are flowing smoothly. And then, someone goes back to doing their own thing, with no explanation. Why?

So, some days…

What do you do on such days?

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Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

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