Well, the internal business blog was launched on Tuesday, two days ago. I’m actually thrilled because two things happened: so far we have eight comments, and the business leader who wrote the post has responded to the first few comments.  I’ve sent him a note to let him know more comments are out there and hope that he responds to those as well. Meanwhile, I’ve asked him to start writing his next post so that I can publish it on Monday, February 16 (not just President’s Day, but also my aunt’s birthday).

I also want to share a learning experience from this project. I had a great conversation with two of my colleagues yesterday, because one of the comments on the business blog prompted me to join in the conversation. And it was a comment that could easily have created a debate. Now, I should know better. This is a business blog and it is important that we follow the rules of transparency (which means the communication person probably shouldn’t be participating). Why? Because most people probably assume that communications is behind it or is ghostwriting for the executive (which is NOT the case here), but why give them that ammunition?

And, we discussed that the success of the business blog will come from how much the business leaders participate. If employees don’t see the leaders engaging in the conversation they started, well, then as “G” said, “It’s failed from the beginning”.

The good news is that so far, the business leader is doing his part.

Basically, I got caught up in the excitement and was too close to this project. I’m glad I have such great colleagues who aren’t afraid to speak up and let me know their thoughts from a different perspective.

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Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

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