Important Marketing/Social Media Resource

Sorry, no fancy title today. I’m promoting a free eBook, put together by the immensely respected Valeria Maltoni, whose blog is titled Conversation Agent.

The eBook, titled “Marketing in 2009”, is a compilation of 12 great marketers and their thoughts on what we’ll be working on in 2009, with a focus on direction.

With Valeria’s permission, I am reprinting the previews:

  • “Basic metrics you can initially use to match up before, during and after sales deltas are frequency, reach, and yield” – Olivier Blanchard, The Brand Builder, @thebrandbuilder
  • “There are three imperatives for execution programs in 2009 – start with measurement, create content for the open Web and for mobility” – Matt Dickman, Techno||Marketer, @MattDickman
  • “The foundation and core of what social media is, consists of the five C’s. Conversation, community, commenting, collaboration and contribution” – Mike Fruchter, My Thoughts on Social Media, @Fruchter
  • “With social media as a platform for participation, people can behave the way they were hardwired to behave in the first place – humanly, tribally” – Francois Gossieaux, Emergence Marketing, @fgossieaux
  • “Companies with greater social intelligence have stronger bonds with employees and customers, and that translates into revenue” – Lois Kelly, Beeline Labs, @LoisKelly
  • “Change ensures our own livelihoods – new opportunities and trends to capitalize upon, unique products and profit centers that merit development, robust innovation to leverage”- Christina Kerley, CK Epiphany, @ckepiphany
  • “Social media interaction allows us to have… well, interaction with our customers. It lets us see them as people instead of statistics and it lets us hear their voices” – Jennifer Laycock, Search Engine Guide, @JenniferLaycock
  • “A proper social media education is more than just learning new tools. The most important lesson we can impart is the necessity to think ‘humans'”- Connie Reece, Every Dot Connects, @ConnieReece
  • “Social media isn’t causing problems, but it is revealing them. And the problems aren’t new; they’ve been around for a while” – Mike Wagner, Own Your Brand!, @bigwags
  • “The secret of success in social media is a product or a service that people actually like and use” – Alan Wolk, The Toad Stool, @awolk

This is a fabulous compilation of ideas and I strongly encourage you to download Marketing in 2009. (It’s free.)

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Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

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