Business blog thought process

Two days ago I posted “Keep Building”, which lays out my plan to introduce social or  new media tools to the leadership team. As I mentioned, I will have each business unit leader blog for one month of they year on hot topics regarding their business.

(For the purpose of this blog, let’s refer to my business client as “G” in an effort to avoid confusion.)

I hope to achieve several goals with this blog:

1) Encourage two-way conversations with employees (This is what employees repeatedly ask for, but don’t publicly want to engage in, whether they are shy or fear reprisal.)

2) Keep the entire business (“G”) updated – at a high level – on what each of its business units is doing. This will help showcase how, together, each business unit contributes to the success of the “G” business and the company.

3) By showcasing how “G” contributes and adds/creates value, “G” employees take more pride and ownership of the business as they better understand how they play a role in the company’s success

4) As “G” employees understand their role, they can aid in creating awareness and educating sister businesses on how “G” creates value

As I read through these goals, I realize they sound pretty lofty. But the blog is just one piece of the overall informational (“branding”?) campaign. I just think the blog can be a pretty hefty tool to help “G” employees and their business partners better understand what “G” does, what “G” is, and how “G” creates added value to the company as a whole. Having a two-way discussion will be important in getting these messages across and understood in addition to employees owning them. AND, by allowing people the option of posting anonymously, the hope is that they will feel more comfortable jumping into the conversations.

In addition, I don’t want to bite off more than I can chew. With a large leadership team and a crazy economy, I’m thinking baby steps. Needless to say, if something doesn’t work in a large, complicated plan, I won’t get a second chance. So, short and sweet is my choice this year.

What are your thoughts on my thought process? I’d love to hear them!!!

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Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

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