I have a friend, Kim, who is new to the communication profession and is looking for more information on how to blog, why it’s important for leadership to communicate in less than good times, etc. All of the items that many of us have faced and face daily.
She read my post yesterday – “Let’s provide solutions in the new year” – and through the comments section and e-mail, I’ve pointed her in a few directions based on how I got started with social media for business and internal communications.
I ask you to show her how powerful social media can be internally and help her with resources, case studies, etc., that have helped and help you.
Here is what she wrote in the comments:
“Since I am new to communication as a profession, I’m interested in learning how to promote blogs internally. The Ciba CEO blog was put on hold since the BASF buyout was announced; however, I think this is an important time for the CEO to be communicating with the employees. Besides Amber Naslund’ blog, can you recommend other articles or books on the subject?”
I replied based on how I got started. Would you help me help Kim? She reads this blog so just feel free to leave your comments.