In summary (but I advise you to read her entire post), my takeaway was that many of us who promote social media within or to our businesses may not be doing enough when it comes to sharing solutions. Instead, we continue to rely on the same conversations we have been having for the past couple of years. For example, we go to our client and promote social media but don’t provide a solution to them to make them feel comfortable, to test the waters, or prove how it can affect the bottom line.
Amber sets a great tone for 2009. Let’s step up to the plate and provide solutions. My take is that we need to provide the solutions and truly have our clients test the waters. Most likely, they (our clients) are tired of hearing about these tools but don’t see what they can do for the business.
I commented on her blog as I am stepping up to the plate in 2009. I handle internal communications but face the same challenges as any other communicator. I’ve created my 2009 plan and shared it with my business clients. One piece of the plan does include using new media, specifically a blog. I’m taking the baby step approach.
Each business leader will participate in the internal blog. Each leader will own the blog for one month, supported by my team. (Education is a part of the process.) This way their schedules can incorporate the blog. In addition, when schedules do get too busy, they know that they are not committed for the year. Plus, we should be able to avoid the “starting off with a bang and then tapering off” because something else came up that needed their immediate attention. (We all know this happens.) A measurement system will be in place as well.
I’m excited about moving this new media piece of my communications plan forward, and glad to know that I’m providing a solution.
Read Amber’s piece and let us know what solutions you will be providing in 2009.