How important is it to you?

The missing subject, substituted by “it” in the title, is “internal communications”.

Yes, I want to know how important internal communications is to you.

Why? Because with all that is going on today – war, economy, business, personal and financial struggles across every level, bills, taxes, a new government on the way – internal communications may be one of the most important roles at a company.

Some companies may be nervous about how much to share with employees, especially if they are considering cutbacks that include layoffs. Other companies embrace different versions of “transparency” in an attempt to settle just a few nerves and motivate employees. Assurances that cash flow is fine and to keep moving forward.

This has me thinking. There are internal communications around crisis situations like these we face and there are internal communications that are consistent with regards to employee recognition, business updates and performance, no matter what is happening with the economy.

So, I want to know how important internal communications, as well as what kind of internal communications, is to you. (And I’m not talking about ice cream socials.)

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Susan Cellura is a marketing communications professional with over 20 years of experience. She is a dynamic communications professional and enthusiastic team-builder, with a progressive history of success in designing and implementing communications programs for global organizations. A strategic thinker with the ability to understand the needs of multiple audiences and deliver solutions, Susan is a results-oriented problem-solver with exceptional interpersonal and negotiation abilities. Having worked in a variety of global industries, she has grown business communications in her current position via a strong mixture of strategic resources, including social media.

2 thoughts on “How important is it to you?”

  1. Susan – timely post here. At Bank of America, there has been a very strong effort to keep associates posted on the current economic climate, the bailout, and our relative strength in the marketplace. The communications team has done an outstanding job of keeping us informed through intranet articles, video series, and e-mail blasts. I have commented, along with others at the company, on how reassuring it is to work for a company that places a high value on keeping employees informed. Therefore, my vote is that internal communications are very important, particularly in a difficult and uncertain economic environment.

  2. Dan, thank you. I am thrilled to hear that your communications team is supported in being proactive. I am a firm believer that it is extremely important that employees be informed at all times, not just difficult and uncertain ones. After all, employees are the ultimate company ambassadors, as you have just proved.

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